Anchor’s Food Finds

Anchor’s Food Find is a distributor of boutique chips from around the world.

The “Anchor” in the title comes from the mascot, who according to the story, is an ex-marine trucker who drives around and finds/meets new chip cookers and helps them distribute their chips to the world. Inspiration for the logo design was gathered from tattoo artwork, nautical symbols, trucker culture, and the snack industry. All of these aspects also tie into the logo conceptually. Anchor sports this logo on his arm as a tattoo, he is an ex-marine (thus the anchor), and the main type is set in Letterhead’s Boston Truckstyle- which is based on the visuals commonly associated on 18 wheelers.